The global pandemic has uprooted the world we all live in - and sales and account management professionals need to adapt quickly. Business is being done virtually, customers are looking to procurement and vendor management practices to drive down costs wherever possible, and organizational structures and landscapes are constantly shifting.
With the threat of commoditization higher than ever, it begs the question:
Are you prepared to navigate these turbulent times and position the value associated with your products and services? Are you ready to do it virtually?
For sales and account management professionals at value-rich organizations, if your answer to those questions is "no", trouble lies ahead.
Interested in adapting? Check out these resources:
2020 Vision: The Future of Sales
Opportunity Through Adversity
Sales Tip of the Month