Mark Shonka

Sales Tip: Starting with Success

Over the last couple of months, these Tips have focused on ideas to make scheduling research meetings easier. Why the extra focus on this topic? Because one of the most important tactical steps we can take involves scheduling these critical meetings. Although many people reading the Tip of the...

Mark Shonka

Sales Tip: An Easy Call

As sales and relationship management professionals, it seems like we are constantly setting, or trying to set, customer appointments. We schedule sales calls, networking meetings, needs assessments, presentations, demos, site visits…

When we reach out to schedule sales calls –...

Mark Shonka

Sales Tip: Delivery Options

One of the key elements of the IMPAX Process is “Advance”. It is the fourth of four elements and is where the process culminates in the delivery of a compelling message to the decision maker. The name of the element brings out the goal of this step – to advance the opportunity to the appropriate...

Mark Shonka

Sales Tip: Pain and Gain

We hear it all of the time: “Find your customer’s pain”, or “Uncover your customer’s pain points”. It’s not a bad idea, but it’s not enough - on two levels.

First, “finding their pain” infers that we need to better understand their application for the types of solutions we sell, uncover where...

Mark Shonka

Sales Tip: The TUFA Message

The world we live and sell in is changing, and one way this is visible is in the way we present to customers and prospects. In the past, most presentations were delivered in board rooms and conference rooms and other formal settings. We used PowerPoint decks – and before that, flipcharts – to...

Mark Shonka

Sales Tip: Imagine This...

The Business Fit is the central element of the IMPAX Process. By definition, the Business Fit is how two companies, working together, can help drive critical business outcomes for the customer. These critical outcomes come in the form of achieving business objectives, implementing strategies and...

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