Mark Shonka

December 2015 Tip: How It's Going

At first glance, it could be easy to think that the title of this Tip is misspelled. After all, "How's it going?" is a common question and greeting. No, the title of this Tip seeks to make a different point. It is intended to get us thinking about how our relationships with customers are going...

Mark Shonka

June 2015 Tip: Think Bigger

Earlier this month a long-time friend and client shared the same perspective with us twice in the same week—that the IMPAX Process is much more than a sales and/or account management process. Done right, it is an organization-wide initiative that can impact a company's business results.