Mark Shonka

May 2015 Tip: What's the Problem?

It is inevitable. In any customer relationship, there is going to be an issue from time to time. Most of them are relatively minor and easily resolved. Some of them are significant, and can threaten the relationship’s future. Some of the issues are your company’s fault, and some not. Maybe you...

Mark Shonka

January 2015 Tip: Warm It Up!

No, the title of this Tip is not referring to cold winter weather (although many of us would agree with it if it were!). It is referring to something even worse – cold calls. Cold calls are a unique challenge. Almost everyone hates making them, and almost no one is good at making them. These are...