CUSTOMER VALUE MAPPING DESCRIPTION:
For organizations looking to improve their sales prospecting efforts, conduct better research, and enrich the quality of business and solution value messaging with customers, value mapping is key.
Upon partnering, IMPAX will work with a cross-functional team from your company to dive into value from the customer perspective. Together we'll identify:
- Common customer stakeholders and "key players"
- What these individuals typically care about
- Value you may be able to offer accordingly
Afterwards, we will shift perspectives and consider value from a product or service level. By defining and understanding the intrinsic value created by your offering, we can develop strong messages for your company as a whole.
At the conclusion of our work together, you will have a comprehensive picture of your value and the tools to communicate it clearly to customers, helping strengthen your presence and win more business.