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Today IMPAX is pleased to announce we have been included on Selling Power’s Top Sales Training Companies 2025 list.

According to Selling Power publisher and founder Gerhard Gschwandtner, quality sales training remains paramount to B2B sales success. 

“As the economy enters a period of stock market ping pong and tariff turmoil, along with the continued AI disruption within the B2B sales landscape, having an effective and forward focused sales organization is critical to maintain revenue growth. Partnering with the best sales training companies will help ensure your team’s success.” 

To be considered, IMPAX submitted a comprehensive application that included a detailed listing of our offerings for both training and retention, innovative solutions, and our unique contributions to the sales training marketplace.

Selling Power’s main criteria for selecting this year’s winners include:

1. Depth and breadth of training offered
2. Innovative offerings (specific training courses, methodology, or delivery methods)
3. Contributions to the sales training market
4. AI impacts and integrations
5. Strength of client satisfaction and overall client feedback

To evaluate applicants for the list, the Selling Power team surveyed and considered feedback from nearly 350 clients of the applicants. Here is a brief selection of comments from their clients:

• “Extremely effective. They accelerated our sales results by 10x!”
• “Having been through a couple other professional sales training programs in the past, I can state that our current choice is by far the best. Our outside sales team left the training feeling energized, enlightened and empowered. Early wins from the team are promising. The communication throughout the process was terrific.”
• “They are delivering an exceptional sales training experience. Their professionalism, knowledgeable facilitators, and well-structured courses provide valuable insights that are both practical and impactful. The training is engaging, actionable, and tailored to real-world sales challenges, making it a worthwhile investment for any sales team.”
• “As always, exceptional facilitators/consultants who understand our needs and our business and always deliver.”
• “Our facilitator was fantastic and well prepared. He connected with our sales team immediately and quickly earned their trust and respect (not easy to do). The content was both relevant and digestible. The program has already improved our team’s performance.”

Selling Power magazine editors say CROs, sales VPs, and sales enablement leaders can leverage this list to find the right sales training partner to help salespeople succeed today and in the future. 

IMPAX is grateful for the incredible clients who helped us achieve this award again in 2025 – as well as for all who trust their team and performance with us year after year. We look forward to another dynamic year together!