Video #7: Creating an Ideal Client Profile

Video #7: Creating an Ideal Client Profile

Published on

Tony Ennis

Tony Ennis Tony Ennis

Would you like to immediately improve your prospecting? 

Sellers commonly think about their best customers, but few intentionally define a profile to guide their prospecting. Ideal client profile (ICP) provides a model to guide prospecting. Rather than just looking for anyone who may be willing to buy, ideal client profile supports replicating your very best customer opportunities. 

Watch this quick 5-minute video to learn some quick best practices to: 

  • Define your ideal client profile 
  • Identify what those clients have in common 
  • Understand how ideal client profile supports selling success
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